- Act as if it's a new thing: Don't say "these days, it's all about social media." Social media isn't that new anymore, and your audience won't care to follow you if they think it's a new discovery to you.
- Talk about it as if you were forced into it: "So, apparently, the thing to do is to use social media, so there, you have it." If you don't want to be a part of it, why should your public?
- Use quotes signs: If you emphasize a word with a quote sign, as in "you can be our "friend" on facebook," your audience won't want to because you just made the whole thing sound like a joke.
- Use the wrong terminology: People don't "join" your facebook page, they "like" it. And there is no such thing as a twitter friend. Do your research!
Picture from http://www.corbisimages.com/Enlargement/42-15133533.html