In the book "The 22 Immutable Laws of Marketing" authors Ries and Trout indicate that you must follow what they call the Rule of Focus, which is "owning a word in the prospect's mind."
To do that, you have to use a specific word to describe yourself and the way you do what you do, such as reliable, funny, classy, friendly, etc.
Just make sure no one else has already taken that word in your market, and people in your area will remember you over somebody else next time they need a musician!
Picture from http://www.freeprintablebusinesscards.net/showcover/Music
Posted by Geraldine at 11:46 PM