How to sell the most expensive tickets

I subscribe to the best mailing list ever concerning all things theater, called You've Cott Mail (the name of the writer is Cott), and that's where I saw the link to this wonderful article on 2 am theatre.

Dennis Baker offers this ground breaking idea on how a theatre can make the most money and sell the most tickets, and no it is not by offering many discounts at the end of a run. 

Baker's idea is to offer the best discounts to people who buy tickets much in advance, and to make tickets more expensive for people who buy at the door and for people who come at the end of the run.

Click here to read how that would work and why it's a great idea for everyone.

Do you think it would work or do you think that it's a terrible idea?


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